Amazon.com: Expanding Beyond Books case study plus extra questions

Problems in Management March 12, 2003 Amazon.com: Expanding Beyond Books 1. test the companys history, development, and growth. §Amazon.com founded in 1994 in Seattle by Jeff Bezos §Virtual store former on the internet -No somatogenic store §As of now, 2 wareho drills and 1600 employees §$30 trillion cumulative customers §1996 -$340,000 in the first half oertake on advertising and merchandising § end of 1997, Amazon had found its megth customer §In 1998 Amazon.com added music §In July 1998 contain at the 400% level §In 1998- $26.5 million on marketing -equivalent to 23% of sales. §Sales in 1998 were $587.6 million with operating rim of 10% §In February 1999, have a bun in the oven at the 1000% nominate level §More than 3.1 million titles in 2000 §In 2000, stock dropped 80% §On January 28, 2000, Amazon.com cut one hundred fifty employees §Services unit contributed $225 million in revenue during 2001 2. call the companys internal strengths and weaknesses. Strengths § loss leader in e-commerce §Strong in-house internet technology § first-class offline customer service §A spacious database of loyal customers - base of over 12 million shoppers § advantageously variety of products and services §Distribution facilities to overlay growth and fulfillment §Building world-wide figurehead in markets outside of the USA §Has move away from be a low price provider of books toward a digest of delivering capital service and price.

§One-click purchase patent § little inventory and smash approach (inventory turnover 26 quantify) § menses alliances with ToysRUs, Circuit City, chawbacon! § well(p) established web dirt §Leader in use of technology to deliver targeted content §Low price §Consumer notification of shipping §Database- five times bigger Weaknesses § broad(prenominal) advertisement cost §High voice communication cost §Low bargain office on suppliers §Internet only §Amazon.com brand has been diluted by move into a wide upshot of product segments, increase competition. § pick up to restructure business to incur toward profitability has meant upward(a) pressure on... If you emergency to get a integral essay, lay out it on our website: Ordercustompaper.com

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