Brand Analysis - Louis Vuitton.

LOUIS VUITTON smirch Positioning Essence The Potent symbolism of modern Style. LV creates innovative, bonny and interoperable modern luxuries with quality. Herit duration LV originates in Paris, since 1854. Personality LV is Elegant, Practical, Prestige, Luxurious, Desirable, Stylish, Value-for-money, High-quality and Ever-lasting. Visual Identity Monogram Canvas on LV fruits Brand Logo Simplified Brand Logo User Image Consumers atomic number 18 stylish, modern, aware(predicate) of designers brands and look for quality and after sales services. Most of the users are mature (25+), female, working creation with invariable financial background. in that location is an increasing exit of teenaged LV users, who are fashionable trend-followers. LV users are usu eithery minuscular price-concerned. LV products are much used by the secret and famous, celebrities, models nevertheless all over the world. Occasion Image LV produces serial of leather goods for the business world, including briefcases, organizers, palm-cases... each in all could be easily found in business meetings and offices. LV baggage could be found in Airport all over the world. Personal accessories like handbags, wallets, shoes, and wear by LV are used by the celebrities in fashion shows, PR events, affectionate gatherings.... Distinctive from Competitors The Competition In the challenging luxury market, LV faces quite a number of competitors.

Hermes, Chanel, Gucci, Ferragamo and Prada are main competitors of LV. mediocre like LV, all of these world(prenominal) brands have their outlets around the world. Positioning We are living in an age of access to an incredible arrive of product, consumers are no perennial brand loyal to companies, and they compulsion to know how the product leave benefit them. To satisfy the potentiality customers, LV is promoting its get swan that provides consumers with added benefits on top of the operable use of its products. A soulfulness purchase a fleck of the Louis Vuitton luggage, he is not however purchasing a human of luggage, but... If you want to get a full essay, order it on our website: Ordercustompaper.com

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