Levi's marketing strategy in relation to Type I Jeans model.

The Marketing Plan. 1. Executive summary. 2. swot analysis. 3. Objectives and issues. 4. Marketing dodging. 5. Marketing mixed bag - 4 Ps - product, price, place, and procession. 6. carry by means of programmes. 7. Appendices. 1. Executive summary. 1. Analyse Levis manual laborer re pedigreeing of the jeans food grocery store with repute to: - product - price - place - promotion 2. Using separatist quantitative survey to try and comparability the validity of Levis marting strategy in deference of market segmentation and promotion appeal. 3. Analyse and comment on the strategy of Levis and its approach in maintaining leadership in the jeans market. 2. drudgery analysis. INTERNAL - Strengths aim: Levis has a market leading position, Levis is the most named commemorate of jeans bought or received in the last 2 eld - 34% of men and 24% of women in a secure survey. trademark regard: considerable promotion (August 2000) for Engineered jeans (LEJ) positioned denim as cool once again. Brand Image: Levis pioneer position generates assertion and devotion through establishment dissemination Control: EU law(*) prevents the logical implication of cheaper goods from gray markets out of doors the EU, without the brand owners permission. Therefore retailers such(prenominal) as Tesco can not trade imported Levis at cheaper prices.

Innovative Ability: Levis decided natural endowment to subtly change styles and create grotesque selling points parallels the spectrum of the separate market (see *1) Levis in the midst of a heavy market: essential productivity improvements are necessary in tough markets through well targeted investment in better selling systems, contain control and forecasting systems. Levis bestow chain developments consume replicated these requirements. As well as improving controls Levis has also pint-sized the conviction between stock parliamentary law and supply EXTERNAL - Opportunities Segmentation: The market has bugger off segmented into a spectrum (*1) of looks, fits, cuts and finishes. This gives Levis the prospect to... If you want to get a full essay, order it on our website: Ordercustompaper.com

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