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Dyson and Eureka EssayBissell Homecare Inc. is an American vacuum cleaner manufacturer which has a rich heritage spanning 130 years of innovation. Towards the end of the nineteenth century, they improved on their initial spread over cleaner design and began manufacturing on a large-scale. Midway through the twentieth century, Bissell had gradually transformed into a full-fledged vacuum cleaner business by incorporating feature such as shampooer and integrated heater. Bissells innovation was responsible for introducing deep cleansing into the mass market, which was once confined to commercial providers. Bissell has managed to build up a good reputation over the years by sustaining quality and building reliable products. Its cleanup spot business today is categorized into products such as deep cleaners, vacuum cleaners, bare floor cleaners and cleaning formulas. Their deep cleaners come in canister, up amend and compact variants. They also include rarity attachments for cleani ng couches, cars and electronic equipment. Bissell also does healthy business by selling accessories for its complete line of cleaning equipment.Bissell markets it specialty products to three different markets that include allergen control, eco-friendly and pet products. Recognizing the critical need for world environment conscious, Bissells current strategy is to focus on its sustainable design objective. It has introduced cleaning products do of recyclable materials and adoptive eco-friendly manufacturing techniques. For instance, one of its compact deep cleaners Little Green does not contain PVC and is made of recycled materials, while its cleaning formula is free from phosphates and other toxic metals (Bissell 2008).It also manufactures a steam scrub which eliminates the need for using chemical formulas that cause fumes. One of Bissells noteworthy strategic initiatives is closed circulate manufacturing which uses post consumer recycled materials to manufacture new deep clean ing and vacuuming equipment. Its chemical blow molding process uses reused resin from trimmed-off waste to manufacture new bottles. Bissell also has recycling programs for battery, paper, Styrofoam and computers in its premises.It is fulfilling its corporate social responsibility by doing charity work for children under the Ronald McDonald House Charities it also contributes by collaborating with an online pet adoption community, Kent County Humane high society and Grand Rapids Public School system (Bissell amount Annual Report 2007). These initiatives have been instrumental in providing Bissell an environment and socially conscious brand image. Bissells primary competition comes from Hoover other foe brands worth mentioning are Dyson and Eureka.The pricing of Bissell products is quite comparable to other similar products in the market, thereby remain competitive in the consumer market. Bissell vacuum cleaners are relatively easy to operate, more efficient and igniter in weight compared to the competition. Its reliable customer service is also noteworthy in todays consumer-driven market. Their vacuum cleaners are also widely available in retail outlets, online shops and home-improvement stores, thereby being easily accessible all over the country.However, their carpet cleaning variants are mostly available upon wander owing to their size. Bissell have also smoothly transitioned into the age of information technology, as its website lucidly explains the features of its products and helps customers pick the right model for their requirement. Bissells future objectives include venturing into untapped markets in the global arena and diversifying into allied industries. Its current business venture is its purchase of Woolite, it effort to diversify into the upholstery and carpets domain.It is also in the process of constantly development new products to simplify domestic cleaning while striving to make a greener tomorrow. Bissell is poised to strike newer m arkets in the near future owing to the recent strides in globalization. Reference Bissell. (2008). Earth-Friendly Cleaning Solutions for your Home. Retrieved 31 July 2008, http//www. bissell. com/Page_id/47134/Earth_Friendly_Products. aspx Bissell Centre. Bissell Centre Annual Report 2007. Retrieved 31 July 2008, http//www. bissellcentre. org/documents/annualreport. pdf